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MARKETING FOR NON-MARKETERS
OBJECTIVES
The purpose of this training course is to allow non-marketers to become familiar with the basics of marketing to help them incorporate this all-important aspect in their daily decisions. This course also sets out to improve relations between the marketing department and all other departments in the company. Good knowledge of marketing promotes better mutual understanding, improved communication and, as a result, a more fruitful exchange.
COURSE OUTLINE
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Introduction to the basic principles of marketing
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Identifying the means of knowing your market
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Segmenting your market to better know its main components
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Understanding marketing strategies and programs
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The marketing plan
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The marketing research and Market Audit.
TRAINING METHOD
Personal and group learning activities which include video presentations and roll plays.
FOR WHO?
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Employees who are non-experts in marketing seeking to understand its role, and to incorporate this dimension in their decisions and in their departments’ daily operations (customer service, sales, production, R&D.
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Employees who are often in contact with marketing people, and who wish to understand marketing decisions to better cooperate with their managers (R&D, production, logistics, legal, finance.
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Employees who aspire to joining their company’s marketing department(s)
This program has been tailor-made to suite:
ON COMPLETION OF THE PROGRAM
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Define marketing and explain its role and usefulness – and its limits – in the company
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Better converse with the marketing department.
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Integration of the marketing dimension on all levels, and better consideration for customers’ needs in order to base decisions regarding products services, prices, distribution and communication accordingly
