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DEVELOPING SUCCESSFUL RETAIL BUSINESSES
OBJECTIVES
The retail industry is highly dynamic and innovative, which means it is very engaging to study. This training program looks at how retailing has developed, how retail outlets operate and how retailers apply retail marketing techniques. During your training you will consider contemporary factors that affect retailing: globalisation; the impact of ever-changing technology; and social and ethical issues.
FOR WHO?
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Owners and the Managers of retail outlets/ Supermarkets.
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Employees currently working in the retail industry.
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Employees wishing to develop a career in the Retail industry.
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Anyone interested in establishing a retail business in the future.
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Anyone interested to know more about the world of retailing.
This training is designed for retail industry:
COURSE OUTLINE
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What is Retailing?
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Managing retail stores
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Retail Marketing Management
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Retail Planning and supply
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Contemporary issues in Retailing
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Retail operation
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Efficient management of the floor
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Creating additional revenue
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Store layout and planogram.
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Efficient management of Shrinkage.
TRAINING METHOD
Personal and group learning activities which include video presentations and roll plays.
ON COMPLETION OF THE PROGRAM
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Understand the key elements of a retail business and the retail trading environment.
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Understand the issues associated with operating a business in a retail environment and solutions.
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Knowledge of establishing a successful retail establishment.
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How to take to the next level of your retail business.
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Devising successful Retail Marketing campaigns.
