CALL US TODAY FOR A CONSULTATION +61 434 505 191​
BUILDING SUCCESSFUL BRANDS
OBJECTIVES
The objective of the program is to produce successful brand marketers with sound conceptual and practical knowledge in building brands, with exposure to different business and marketing contexts. Thereby the participants should be able to consolidate, develop, and demonstrate core competencies which underpin effective brand building skills from functional level, to strategic level in any industry.
COURSE OUTLINE
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Introduction to Marketing
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Brand characteristics
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Brand Planning
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Strategic Implications in Branding
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Managing Brand Overtime
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Brand extension
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Brand life-cycle
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Branding vs Social media platforms
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E-Branding
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Brand equity
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TRAINING METHOD
Personal and group learning with activities.
FOR WHO?
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This program has been tailor-made to suit:
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Brand/ Product/ Category Managers
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Marketing Managers
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Brand/ Product Executives
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Anyone who is interested to Develop a new brand/ Product to any industry.
ON COMPLETION OF THE PROGRAM
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A sound knowledge of theories and applications of brand marketing, from functional level to strategic level in a brand building process.
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The essential competencies of brand building process.
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The ability to design and manage branding exercises in different contexts.
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The confidence in building, measuring, and managing brand equity in their career.
